Viewers would support ITV pay model

[сат-инфо]

A survey commissioned by the analysts UBS has found 40% of UK terrestrial viewers would be prepared to pay for their television were ITV to move its channels to a pay model.
The struggling commercial network currently broadcasts four thematic channels; ITV2, ITV3, ITV4 and CITV on cable, satellite and DTT. In June it was reported [...]

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